Rebranding for a Xerox premier business partner

Rebranding of one of the largest and most successful Xerox premium business partner in Portugal.

This company had a special focus on graphic arts clients and creative professionals which i knew very well and proved to be an important asset regarding the relationship with the client and the work.

I redesigned the logo, creating a new metric and structure for the parallel bars while defining a new typography (i used Morgan Sans by FTF‘s Mário Feliciano).

The result was a solid logo ready to withstand time while preserving the values and history of the company.