Inside proposal for rebranding Seara, a portuguese digital agency.
During my years as a consultant at Seara, i was challenged to rebrand the company. Although at that time i was head of the mobile department, my expertise in branding and graphic design was well recognised inside the company.
After several years being a successful company, financially, Seara was far from bring recognised as a creative and design driven company.
My role was to do a study and come up with a proposal for the rebranding of Seara.
The result was a combination of past and future references.
Due to several reasons, the work was never fully implemented and today it’s been forgotten and abandoned for something more conventional.