Graphic Identity for João Santo’s personal project “The Golden Aura”.
The digital only graphic identity was required to convey the “aura” around it’s mentor which transpired through it’s musical work and also trough it’s personal life. The “aura” was made visible through the use of an elipse somewhat like the way the aura of saints and holly men are represented in religious paintings and statues.
Because of the name’s length an abbreviation was used (TGA) and the golden elipse was set on top of the capital “A”. This formed more or less the logo which due to it’s different manifestations used this arrangement as a common denominator.
I also designed an WordPress template for the project’s website that integrated the new identity and language.
“Sometimes the thing is created by the simple submergence of the body in a given field, other times it is created from the interaction with other entities. The unstoppable dilution of these waves makes it difficult to be sure of its existence except when the other entities, in order to maintain its physicality, listen and see themselves as a spectre, whose density (and its possibility of visualization-realization) is constructed by the alignment of noise.
By analysing the given sequences, one cannot find more than repetitions and absence, vibrations of the body which insists in creating sound. These are trans-formations, therefore, they change faster and in a higher number than their possible definition.
The prevailing interior frequence in the different timbres… the same note… the wholeness.”
The Golden Aura