Graphic design for a local popular event in the north of Portugal.
The design followed the tradition of the bonfire used in the celebrations throughout the city where people gather old wood in the streets and light a fire so that people can jump over it. The color of the flames from previous years was abandoned in favor of a bonfire photo included inside the contours of the graphic flames.
The typography was rethought from previous years in a way to establish a brand for the future. The “São” (saint) was replaced with a cleaver abbreviation (the S with the ~ on top) that saved space and gave at the same time an aura of exquisiteness and transformed what was before two words into a strong word mark.
This result was the culminations of several years or designing this event and i believe it to be the simplest and at the same time the strongest of them all .