The design followed the tradition of the bonfire used in the celebrations throughout the city where people gather old wood in the streets and light a fire so that people can jump over it. The color of the flames from previous years was abandoned in favor of a bonfire photo included inside the contours of the graphic flames.
The typography was rethought from previous years in a way to establish a brand for the future. The “São” (saint) was replaced with a cleaver abbreviation (the S with the ~ on top) that saved space and gave at the same time an aura of exquisiteness and transformed what was before two words into a strong word mark.
This result was the culminations of several years or designing this event and i believe it to be the simplest and at the same time the strongest of them all .