Branding for EZSpecial, a pop rock band
Maybe the first work i did for EZSpecial and Volume. EZSpecial needed a logo, in fact they needed a brand. Something that could represent the band.
I came up with this logo based on the first two letter set in Dogma Outline, a font from Emigre. This gave instantly a vey pop feeling to the logo and was completed with the contrasting “special” being set in a more mundane and utilitarian font.
The effect at that time was something like a comics text ballon shouting “ez”.
The logo performed vey well for over five years after which it was replaced by a more minimal and simple logo more in tune with the direction of the band.