Rebranding of new coffee brand from Portugal. The brand had it’s roots in previous coffee brand projects in Portugal and was trying to establish this new brand.
I simplified the logo and designed a graphic system and an id manual that aimed to help the propagation of stores and point of sales.
I also designed a couple of stores that were build as a proof of concept and helped fine tune the branding and architectural language.
A new coffee that compromises to construct an innovative concept of service, that guarantees a positive differentiation in front of the competitors. A service especially aimed at consumption in the workplace or at home: ease of ordering and fast delivery on the spot; -selected products and appropriate packaging; exclusive equipment and accessories; specialised technical support.